A modern Berber village, founded by fishermen & agricultural families. It has long been a popular spot for family holidays and camping, due to the special microclimate providing some relief from Agadir city’s summer heat. In the 1970’s the region became established on the hippy trail. Living was cheap & easy and the warm hospitality of the Berber people made travellers feel welcome and comfortable to stay awhile. The mellow climate, peaceful pastel hues of the surrounding hillside teamed with blazing winter sunsets and the transient nature of holiday makers, fishermen and seasonal agricultural workers have created a certain vibe. These days the village has a harmonious mix of the generations of the original Berber families and also many European residents along with international surfers and yogis that still flock here for it’s fantastic year round climate and laid-back natural setting along some of the best Atlantic coast line Morocco has to offer. Local hospitality is still warm and welcoming, the small wooden fishing boats still go out for the daily catch. The agriculture has dwindled however, making way for the new resort and golf course and a new wave of travellers. Must do: Surf, terrace yoga, sample the fresh seafood on offer at Chez Brahim’s beachfront restaurant.